We’re flipping our fins with excitement over here at eatsleepdoodle HQ… because we’ve got a brand-new launch to share - and if you’ve got a mermaid-lover at home, you're going to want to dive straight in!

Our magical mermaid design has been a firm favorite since it swam into our range last year. With its friendly sea creatures, shimmering shells and mythical underwater vibes, it’s captured the imaginations of little artists everywhere and has been a hit with kids and grown-ups alike!

When we expanded the ocean fun with our under the sea color-in tablecloth, we felt it was only right to keep the fun going and bring you more underwater-inspired creativity – this time, with a touch of magic…

Say hello to the brand-new color-in mermaid pencil case!

This new addition to our popular range of pencil cases you can color-in features the same fun, whimsical mermaid design you know and love – now in handy, color-in pencil case form. With a mythical underwater scene to color on one side and a special NEW customisable mermaid design on the other, it’s a must-have for arty kids this summer!

An ideal activity for coloring on the go, popping in a school bag or gifting to a fellow mermaid fan, it’s a perfect blend of fun, creativity, practicality and magic - not to mention, a mermaid-lover’s dream!

Dive into the details…

Color, wash, repeat!

From sparkly shells to shimmering sea creatures, the mermaid scene on the front of the pencil case is packed with details ready to be colored in. You’ll spot friendly dolphins, dancing jellyfish, starfish and of course, magical mermaids just waiting for a splash of color!

Whether your little one loves glittering tails, rainbow coral reefs or sea turtles with stylish shells, there’s so much to explore and personalize.

And the best bit? Thanks to our magic wash-out pens, it can be colored again and again! Simply pop it in the wash, the ink disappears and it’s ready for even more customization!

Create your own mermaid!

The reverse side of the pencil case features a brand-new addition – a ‘design-your-own’ mermaid template for kids to customize! With plenty of space to doodle and decorate, they can choose everything from the style of her tail to her hairstyle, outfit and accessories! Want your mermaid to wear a sparkly crown and carry a trident? Go for it. Prefer flowing hair and rainbow scales? You do you! It’s a great way for children to express their personalities and makes each pencil case one-of-a-kind!

Whether they design a different mermaid each time or keep perfecting their favourite look, the wash-out pens mean kids unleash their imaginations again and again - creative freedom from tiara to tail!

Practical magic!

Made from cotton canvas and lined with neoprene for a high-quality feel, our washable mermaid pencil case is not only a fun coloring activity but a super practical too!

With a sturdy zip and plenty of room, it’s ideal for holding all the stationery kids may need. Plus, it also works brilliantly as a travel pouch – perfect for keeping trinkets, toys or hair clips safe during road trips, plane journeys, café visits or sleepovers!

Whether you’re heading abroad or just out for the day, this color-in pencil case is a brilliant travel companion that keeps little hands busy and minds happy. It's durable enough for daily school use too, making it a colorful, creative addition to any school bag come September!

We couldn’t be happier to share the launch of our mermaid pencil case with you and can’t wait to bring a little extra magic to your summer adventures - we hope this magical new addition brings shoals of color, fun and imagination for years to come!

Don’t forget, you can get in touch with us on social media and share your adventures and colouring creations by using #eatsleepdoodle – we always love to see what you’re up to! You can also tag us on Instagram (@eatsleepdoodle_), Facebook (@eatsleepdoodlehq) and TikTok (@eatsleepdoodle).